Top 5 iOS Consumer Finance Apps in South America: Q3 2024 Performance

In the third quarter of 2024, the consumer finance app landscape on iOS in South America showcased notable trends across the top five applications. According to Sensor Tower data, these apps demonstrated varying patterns in terms of downloads and active users.

Nubank: Conta, Cartão e mais showed a consistent pattern in downloads, starting at approximately 156K weekly downloads at the beginning of July and seeing minor fluctuations to end the quarter at around 132K downloads. Active users for Nubank remained robust, starting with 10.9M and witnessing an upward trend, peaking at 11.3M by the end of September.

PicPay: Conta, Cartão e Pix experienced a slight decrease in downloads at the start of the quarter with about 79K downloads, dropping to a low of 62K in late August before rebounding to close the quarter at 70K. The active user base showed some variability, starting at 1.78M and closing at approximately 1.82M, indicating a stable user engagement throughout the quarter.

Banco Itaú: Conta, Cartão e + saw a steady increase in downloads, beginning with 52K weekly downloads and culminating at 86K at the end of September. The active users exhibited a similar upward trend, rising from 1.97M to 2.2M, reflecting growing user engagement with the app.

CAIXA downloads fluctuated throughout the quarter, initially spiking to 81K in early July, then stabilizing at around 53K by the end of September. The active user count started at 1.4M, dipped mid-quarter, and then recovered to approximately 1.39M by the quarter's end.

will bank: Cartão de crédito maintained a fairly consistent download rate, starting at 48K, peaking at 65K towards the end of September. The active user base showed a slight rise from 514K to 526K, indicating a stable user retention.

For more insights and detailed analytics, visit Sensor Tower's platform, which provides comprehensive data on app performance across various metrics.